Business Goal Setting

Business Goal Setting – Why September Is The New January

Goal setting is a prerequisite for your overall success as a business owner. This begs the question, when is it the best time of year to set your business goals? As the summer comes to an end, kids head back to school, leaves begin to change, the sun sets earlier, a renewed sense of reinvention and motivation arrives.

September has emerged for business leaders to reflect on the last year’s successes and create an energy around your new personal and professional SMART goals. Let’s explore the reasons why September stands out as the best time to set business goals and how this transitional season can be leveraged for success.

September is the new January. Listen to the episode here!

Is September The Best Time for Setting Business Goals?

Why wait until New Years when you can make an impact right now in your business? The new year comes with a renewed energy to set resolutions, begin new projects or to tackle better habits. It is true, September feels charged with possibility, promise and a fresh start on your strategic goals.

The month of September marks the end of the third quarter and the beginning of the final stretch of the year. This natural division provides an opportunity to reflect on past achievements, evaluate areas of improvement needed, align projects with your mission and vision, and redirect sales efforts towards desired outcomes.

By assessing the progress made and identifying areas for improvement, businesses can set more informed and realistic goals that are aligned with the company mission and vision.

Set New Business Goals – Evaluate And Reflect On Your Current Goals

Did quarter three just blindside you? Did you look up from your computer screen only to realize it’s September and you have no idea how you got here this quickly? Are you far from achieving the business goals you set this year? Just remember it is not too late to accomplish the goals you previously set. Right now is a great time to rally enthusiasm and dedication around new goals and objectives so take advantage of this time and set the stage to finish the year strong.

By September, employees and teams are rejuvenated from their summer vacations. The energy of the fall season can be harnessed to cast a new vision, develop strategic actionable plans and allocate resources effectively.

Personal and Professional Reflection and Goal Setting

Riding the back-to-school wave is synonymous with fresh starts and the pursuit of growth. The beginning of the back-to-school season is a great time for self-evaluation and reflection. The renewed sense of purpose that permeates in September can inspire teams to think creatively, discover new talent and skills, explore untapped opportunities, and set ambitious goals that might have seemed out of reach during other times of the year.

Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team.” – John C. Maxwell

It’s important to remember it’s not all about you (as a business owner) and the professional goals you are striving for in your business. Connect with each of your team members to learn more about their goals and ambitions. During this season take some time to invest in your people by reflecting on their personal and professional goals and life ambitions.

  • What challenges do you anticipate facing in the upcoming year? (Personally and Professionally).
  • What tools, training or resources can the company provide to help you progress in your position?
  • List 1-3 goals you have for yourself or family in the next 12 months?

A growth mindset can be harnessed in your small business to foster a growth mindset, invention, and innovation. As a leader, be sure to discover ways to support your team and help them attain their goals and ambitions. As a result, your company will experience accomplished goals when your teams collectively seek to grow personally and professionally.

A Fresh Start To Finish The Year Strong

Clear goals and objectives are a critical factor in determining your success as a company. As the days grow shorter, business owners should embrace the season for setting business goals.

Not sure where to start planning your next year? At Jump Start Business Builders, we are fans of the Full Focus Planner by Michale Hyatt.

“To accomplish our goals, we must distill our dreams into daily actions” – Michael Hyatt

This is not just a planner. Rather, this is a system that allows you to gain clarity around your purpose and focus on the most important tasks in your business. Learn more about how we implement the Full Focus Planner achieve more in our business.

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*Jump Start Business Builders does NOT receive any commissions for products or services mentioned in this post.

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