loy·al·ty: faithfulness to a cause, ideal, custom, institution, or product (Merriam-Webster)
That’s the definition of loyalty, so what is brand loyalty? Brand loyalty is the faithfulness that a customer has toward a brand (not just a single product) that pushes them to consistently buy that brand’s products and/or services, regardless of competitors, price, or convenience. (HubSpot)
Small business success is truly reliant on your marketing channels. and social media is one of those channels. That being said, it’s vital that you understand it’s important to use it wisely, but do not rely on it exclusively.
(Read that again…)
I don’t want you to fall behind the curve because of not using social media at all or not using it correctly for your business. So get one step ahead with this week’s podcast.
What You’ll Learn in This Episode:
✅ What it means to have brand loyalty
✅ How to use social media to effectively gain brand loyalty
✅ Rules of thumb on using social media for your brand
At the end of the day, we are all connected to any of the “social giants” in some form. So leveraging your socials to reach your target audience and gain traction for your business presents a pretty incredible opportunity for your small business to create brand loyalty. Seize that opportunity now.
Here are some helpful links mentioned in this podcast:
Blog- Create Brand Loyalty with Social Media
HubSpot State of Marketing Report
Social Media Marketing World
Your Success is Our Business!
Your Coach,
Deanna Cotten
**Don’t forget to take your FREE My Business Report assessment to get your FREE coaching session!
Whether you are a new, struggling, or aspiring business owner, we are here to support your business journey! Please connect with us!
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