Marketing 101 for Every Business
Marketing is the action you take in your business to inform, educate and communicate your products and services to your ideal buyer. Every business should have a marketing strategy in place to increase buyer awareness and communicate the value of their products and services. It is normal to experience highs and lows in a business. […]
The Power of Short Form Video – Marketing Your Small Business
While your website, blog and email marketing strategies are still in the TOP 3 marketing channels for 2023, it’s important to note the power of short form video content in your social strategies. Short form video content is picking up steam and you are behind the curve if you are not leveraging video in your […]
Create a Brand That Stands Out
Branding is the heart and soul of your small business. It is a unique identity that sets you apart from your competitors. It is more than just a logo, fonts and great graphics. Branding includes the outward appearance which includes the fun things like logos, design and fonts, but it also nurtures an internal message […]
Create A Brand Message That Attracts Your Buyers
In today’s competitive small business market attracting buyers has become increasingly complicated. If your brand message does not resonate with your target audience this can be a “make or break” for your small business. Messaging is primarily what attracts a prospective buyer. Below are essential strategies for crafting compelling brand messaging that effectively converts your […]
Branding vs. Marketing vs. Advertising
Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]
5 Ways to Increase Sales On Your Website
Your website is your greatest marketing asset and this is where the sale is made. As a small business owner, you know that closing the sale is crucial to your growth and success. Are you chasing your tail trying to figure out where to invest your marketing efforts to increase your sales? Did you know […]
Create Brand Loyalty With Social Media
Social media is a great way to generate brand awareness, highlight your industry and position yourself as an expert. Every small business should have an online social media today presence today. Without an online presence, business owners will miss opportunities, reduce visibility, and place your business at a complete competitive disadvantage. Consumers are constantly engaged […]
What Is A Lead Generator and Why is it Important?
Lead generation is a process of attracting prospects who may be interested in your products or services and collecting their email address. The goal is to later convert the lead to a buyer. Many studies have been conducted over the years and it is safe to say that most consumers will NOT make a purchase the first […]
Is Email Marketing Still Effective?
With the rise of social media, influencer marketing, and other newer marketing trends, it’s natural to wonder if email marketing remains an effective tool for small businesses. Business owners wear a lot of hats and have limited time available. It’s critical to make sure the investment of time, resources and skills are allocated towards profitable […]
