Launch and Grow A 6-Figure Business
Starting a small business is one of the trendiest ways to make money. As a matter of fact, entrepreneurship is the leading career choice today. Many people are searching for the freedom and flexibility that comes with business ownership. However, launching and growing a small business comes with many unexpected challenges as well. While growing […]
The Small Business Owners Guide to Overcoming Burnout
Unfortunately, small business owners often learn to avoid or overcome burnout the hard way. Entrepreneurs are engaging in the most thrilling and challenging ride where ambition fuels innovation and determination paves the path to the success desired. However, the path to success does not come without risk to your mental, emotional, and physical well-being. One […]
Networking: Game Changer for Small Business Owners
Networking is a total game changer for small business owners. At its very core, business is nothing more than generating win-win opportunities by cultivating professional relationships and nurturing relevant contacts. It involves building connections, fostering relationships, making referrals, sharing resources, and supporting other small business owners. The landscape of small business is changing and business owners […]
Write An Executive Business Summary
Writing an executive business summary is the first step to take before starting a new business. While an executive summary can effectively communicate the key points of your business to executives, investors, and stakeholders, it also serves as an overall summary of your business plan. It is not uncommon for small business owners to skip […]
Businesses That Started During A Recession
Launching and growing a small business during a recession is undeniably challenging. Many small business owners will scale back or hold off on launching a new business as uncertain times arise. When your competitors scale back this is your launching pad. They literally just opened up the greatest opportunity for you to transform their fears […]
Prepare Your Business for a Recession
A potential recession is looming and business owners are scared. Times are tough for entrepreneurs and most of you are not prepared for the hard times ahead. Even if you are not prepared, it is not too late to take some steps towards being prepared for a near future crisis. Even better, I believe you […]
Top 10 Business Books to Read in 2023
Business books are practical guides to owning a successful business. The most successful entrepreneurs and business owners make reading a priority. Business books may cover topics such as: And so much more. Simply said, business books offer advice from someone who has been to places you want to go. Adding these books to your list […]
How to Choose a Word of the Year
What is a “word of the year?” How will it impact your year personally and professionally? What could it make possible this year? Your word for the year will help you set an intention for your year. This means that every action you take will have meaning behind it. Every decision you make is filtered […]
Affordable Ways to Thank Your Customers
Strengthen relationships with your customers by saying thank you on purpose! Customer appreciation is a great way to express your gratitude to your customers. It helps them to feel seen, heard and valued. Showing your customers that you appreciate them results in brand loyalty, increased customer retention rates and referrals. As a season of economic […]
5 Questions to Answer Before Starting a New Business
Entrepreneurial individuals often have a business idea that rarely is executed on. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you are the executor on fire and ready to […]
Does My Business Need A Mission, Vision and CORE Values?
Every successful small business should have a mission, vision and CORE values. These statements become the foundation every small business relies on to take off successfully. The company mission, vision and CORE values become an anchor that ensure stability and security for businesses whether for profit or non-profit. Starting your business without a mission, vision […]
3 Professionals Business Owners Should Hire
Professionals can help you meet or exceed your business needs in ways that you may not know how. Small business owners wear a lot of hats and it can be difficult to determine what areas of your business you should hire professionals for. There is a common misconception that you CAN wear all of the […]
Coach vs. Therapist: What Is the Difference?
Do you need a business coach or therapist? How do you identify what you need most right now to grow personally and professionally? You are often torn between managing personal development and professional growth. Most often when seeking personal growth or healing, entrepreneurs will seek out the help of a therapist. In the case of […]
Get The Best Results With Your Business Coach
If you are feeling stuck in your business and need help discovering a new path to success, consider hiring a business coach. Hiring a coach can make a significant difference in regards to the future growth and success of your business. The problems you face are challenging. However your coach can help you generate solutions […]
3 Reasons To Hire a Business Coach
Have you been wondering if a business coach is the solution to your current business needs? Small business owners and leaders are on the field everyday making decisions that could make or break a business. You are executing and implementing strategies that may or may not produce the results you desire. Did you know that […]
The Power of Short Form Video – Marketing Your Small Business
While your website, blog and email marketing strategies are still in the TOP 3 marketing channels for 2023, it’s important to note the power of short form video content in your social strategies. Short form video content is picking up steam and you are behind the curve if you are not leveraging video in your […]
Create a Brand That Stands Out
Branding is the heart and soul of your small business. It is a unique identity that sets you apart from your competitors. It is more than just a logo, fonts and great graphics. Branding includes the outward appearance which includes the fun things like logos, design and fonts, but it also nurtures an internal message […]
Create A Brand Message That Attracts Your Buyers
In today’s competitive small business market attracting buyers has become increasingly complicated. If your brand message does not resonate with your target audience this can be a “make or break” for your small business. Messaging is primarily what attracts a prospective buyer. Below are essential strategies for crafting compelling brand messaging that effectively converts your […]
Branding vs. Marketing vs. Advertising
Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]
5 Ways to Increase Sales On Your Website
Your website is your greatest marketing asset and this is where the sale is made. As a small business owner, you know that closing the sale is crucial to your growth and success. Are you chasing your tail trying to figure out where to invest your marketing efforts to increase your sales? Did you know […]
Episode 3: 5 Questions to Answer Before You Start a New Business
I talk to people all the time that have a business idea and they almost never actually execute the idea. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you […]
Is Email Marketing Still Effective?
With the rise of social media, influencer marketing, and other newer marketing trends, it’s natural to wonder if email marketing remains an effective tool for small businesses. Business owners wear a lot of hats and have limited time available. It’s critical to make sure the investment of time, resources and skills are allocated towards profitable […]
