How To Create A Compelling Offer

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A compelling offer is so much more than a description of what you sell. A product or service offer that becomes irresistible to your potential buyers ultimately solves a problem the consumer is experiencing. People do not buy good products or services anymore, they buy solutions to their problems. Creating a compelling offer is critical […]

The Hidden Dangers Of Free Products and Services

free stickers

Small business owners often try to gain traction in sales by offering free products and services. Especially during hard times, you might be grappling with hard decisions when it comes to pricing strategies. While it might seem enticing to offer free products and services as a means of gaining traction, it may be more detrimental […]