How to Grow a Small Business

How to grow a business blog post

Entrepreneurship is the leading career choice today. As a matter of fact, the freedom of starting your own business is one of the trendiest ways to make money. While growing a small business sounds like a great idea, there are basic business principles that every small business owner will need to know to grow a […]

Top 10 Business Books to Read in 2023

10 Must Read Business Books in 2023 Blog

Business books are practical guides to owning a successful business. The most successful entrepreneurs and business owners make reading a priority. Business books may cover topics such as: And so much more. Simply said, business books offer advice from someone who has been to places you want to go. Adding these books to your list […]

5 Questions to Answer Before Starting a New Business

5 Questions to Answer Before Starting a Business

Entrepreneurial individuals often have a business idea that rarely is executed on. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you are the executor on fire and ready to […]

Marketing 101 for Every Business

Marketing 101 For Every Business

Marketing is the action you take in your business to inform, educate and communicate your products and services to your ideal buyer. Every business should have a marketing strategy in place to increase buyer awareness and communicate the value of their products and services. It is normal to experience highs and lows in a business. […]

The Power of Short Form Video – Marketing Your Small Business

Short Form Video

While your website, blog and email marketing strategies are still in the TOP 3 marketing channels for 2023, it’s important to note the power of short form video content in your social strategies. Short form video content is picking up steam and you are behind the curve if you are not leveraging video in your […]

Create A Brand Message That Attracts Your Buyers

Create Brand Message

In today’s competitive small business market attracting buyers has become increasingly complicated. If your brand message does not resonate with your target audience this can be a “make or break” for your small business. Messaging is primarily what attracts a prospective buyer. Below are essential strategies for crafting compelling brand messaging that effectively converts your […]

Branding vs. Marketing vs. Advertising

Branding marketing advertising

Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]

5 Ways to Increase Sales On Your Website

5 ways to increase sales on your website

Your website is your greatest marketing asset and this is where the sale is made. As a small business owner, you know that closing the sale is crucial to your growth and success. Are you chasing your tail trying to figure out where to invest your marketing efforts to increase your sales? Did you know […]

Create Brand Loyalty With Social Media

black woman holding a frame with social media icons

Social media is a great way to generate brand awareness, highlight your industry and position yourself as an expert. Every small business should have an online social media today presence today. Without an online presence, business owners will miss opportunities, reduce visibility, and place your business at a complete competitive disadvantage. Consumers are constantly engaged […]

The Art of the Ask – Closing the Sale

Closing the sale

Closing sales requires “asking for money.” So why is selling so hard? Maybe you thought your products and services would sell themselves. It is true that you offer an amazing service. Of course your product truly is the highest quality on the market. And, your offer is the best bang for the buck. But, despite […]

Is Email Marketing Still Effective?

Email Marketing

With the rise of social media, influencer marketing, and other newer marketing trends, it’s natural to wonder if email marketing remains an effective tool for small businesses. Business owners wear a lot of hats and have limited time available. It’s critical to make sure the investment of time, resources and skills are allocated towards profitable […]