Launch and Grow A 6-Figure Business
Starting a small business is one of the trendiest ways to make money. As a matter of fact, entrepreneurship is the leading career choice today. Many people are searching for the freedom and flexibility that comes with business ownership. However, launching and growing a small business comes with many unexpected challenges as well. While growing […]
Networking: Game Changer for Small Business Owners
Networking is a total game changer for small business owners. At its very core, business is nothing more than generating win-win opportunities by cultivating professional relationships and nurturing relevant contacts. It involves building connections, fostering relationships, making referrals, sharing resources, and supporting other small business owners. The landscape of small business is changing and business owners […]
Prepare Your Business for a Recession
A potential recession is looming and business owners are scared. Times are tough for entrepreneurs and most of you are not prepared for the hard times ahead. Even if you are not prepared, it is not too late to take some steps towards being prepared for a near future crisis. Even better, I believe you […]
Top 10 Business Books to Read in 2023
Business books are practical guides to owning a successful business. The most successful entrepreneurs and business owners make reading a priority. Business books may cover topics such as: And so much more. Simply said, business books offer advice from someone who has been to places you want to go. Adding these books to your list […]
5 Questions to Answer Before Starting a New Business
Entrepreneurial individuals often have a business idea that rarely is executed on. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you are the executor on fire and ready to […]
Marketing 101 for Every Business
Marketing is the action you take in your business to inform, educate and communicate your products and services to your ideal buyer. Every business should have a marketing strategy in place to increase buyer awareness and communicate the value of their products and services. It is normal to experience highs and lows in a business. […]
The Power of Short Form Video – Marketing Your Small Business
While your website, blog and email marketing strategies are still in the TOP 3 marketing channels for 2023, it’s important to note the power of short form video content in your social strategies. Short form video content is picking up steam and you are behind the curve if you are not leveraging video in your […]
Create a Brand That Stands Out
Branding is the heart and soul of your small business. It is a unique identity that sets you apart from your competitors. It is more than just a logo, fonts and great graphics. Branding includes the outward appearance which includes the fun things like logos, design and fonts, but it also nurtures an internal message […]
Create A Brand Message That Attracts Your Buyers
In today’s competitive small business market attracting buyers has become increasingly complicated. If your brand message does not resonate with your target audience this can be a “make or break” for your small business. Messaging is primarily what attracts a prospective buyer. Below are essential strategies for crafting compelling brand messaging that effectively converts your […]
Branding vs. Marketing vs. Advertising
Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]
5 Ways to Increase Sales On Your Website
Your website is your greatest marketing asset and this is where the sale is made. As a small business owner, you know that closing the sale is crucial to your growth and success. Are you chasing your tail trying to figure out where to invest your marketing efforts to increase your sales? Did you know […]
Create Brand Loyalty With Social Media
Social media is a great way to generate brand awareness, highlight your industry and position yourself as an expert. Every small business should have an online social media today presence today. Without an online presence, business owners will miss opportunities, reduce visibility, and place your business at a complete competitive disadvantage. Consumers are constantly engaged […]
The Hidden Dangers Of Free Products and Services
Small business owners often try to gain traction in sales by offering free products and services. Especially during hard times, you might be grappling with hard decisions when it comes to pricing strategies. While it might seem enticing to offer free products and services as a means of gaining traction, it may be more detrimental […]
Why Your Business Needs a Blog
A blog can help you grow your business organically. Your blog will increase website traffic and establish trust with your current or future customers. No matter how big or small your business is you need a blog on your website as part of your marketing strategy. Blogs make it easier for customers to find your […]
What Is A Lead Generator and Why is it Important?
Lead generation is a process of attracting prospects who may be interested in your products or services and collecting their email address. The goal is to later convert the lead to a buyer. Many studies have been conducted over the years and it is safe to say that most consumers will NOT make a purchase the first […]
Is Email Marketing Still Effective?
With the rise of social media, influencer marketing, and other newer marketing trends, it’s natural to wonder if email marketing remains an effective tool for small businesses. Business owners wear a lot of hats and have limited time available. It’s critical to make sure the investment of time, resources and skills are allocated towards profitable […]
