How to Grow a Small Business
Entrepreneurship is the leading career choice today. As a matter of fact, the freedom of starting your own business is one of the trendiest ways to make money. While growing a small business sounds like a great idea, there are basic business principles that every small business owner will need to know to grow a […]
Overcome Trauma While Running A Business
Running a business is no easy feat, and when you add the burden of a traumatic event into the mix, it can feel as though a weight has crushed your soul and there is no coming back from the overwhelm. However, healing from trauma while managing a business is not only possible but can also […]
Global Leadership Summit 2023 Highlights – Leadership Development For Business Owners
Every year thousands of leaders gather for the Global Leadership Summit. The Global Leadership Summit is a two-day experience with insights from leading experts. The summit is designed to inspire, drive, and deepen your influence as a leader in today’s ever-changing world. In today’s rapidly evolving business landscape, the role of a business owner extends […]
Networking: Game Changer for Small Business Owners
Networking is a total game changer for small business owners. At its very core, business is nothing more than generating win-win opportunities by cultivating professional relationships and nurturing relevant contacts. It involves building connections, fostering relationships, making referrals, sharing resources, and supporting other small business owners. The landscape of small business is changing and business owners […]
Write An Executive Business Summary
Writing an executive business summary is the first step to take before starting a new business. While an executive summary can effectively communicate the key points of your business to executives, investors, and stakeholders, it also serves as an overall summary of your business plan. It is not uncommon for small business owners to skip […]
Prepare Your Business for a Recession
A potential recession is looming and business owners are scared. Times are tough for entrepreneurs and most of you are not prepared for the hard times ahead. Even if you are not prepared, it is not too late to take some steps towards being prepared for a near future crisis. Even better, I believe you […]
Top 10 Business Books to Read in 2023
Business books are practical guides to owning a successful business. The most successful entrepreneurs and business owners make reading a priority. Business books may cover topics such as: And so much more. Simply said, business books offer advice from someone who has been to places you want to go. Adding these books to your list […]
How to Choose a Word of the Year
What is a “word of the year?” How will it impact your year personally and professionally? What could it make possible this year? Your word for the year will help you set an intention for your year. This means that every action you take will have meaning behind it. Every decision you make is filtered […]
5 Questions to Answer Before Starting a New Business
Entrepreneurial individuals often have a business idea that rarely is executed on. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you are the executor on fire and ready to […]
Does My Business Need A Mission, Vision and CORE Values?
Every successful small business should have a mission, vision and CORE values. These statements become the foundation every small business relies on to take off successfully. The company mission, vision and CORE values become an anchor that ensure stability and security for businesses whether for profit or non-profit. Starting your business without a mission, vision […]
3 Professionals Business Owners Should Hire
Professionals can help you meet or exceed your business needs in ways that you may not know how. Small business owners wear a lot of hats and it can be difficult to determine what areas of your business you should hire professionals for. There is a common misconception that you CAN wear all of the […]
Get The Best Results With Your Business Coach
If you are feeling stuck in your business and need help discovering a new path to success, consider hiring a business coach. Hiring a coach can make a significant difference in regards to the future growth and success of your business. The problems you face are challenging. However your coach can help you generate solutions […]
3 Reasons To Hire a Business Coach
Have you been wondering if a business coach is the solution to your current business needs? Small business owners and leaders are on the field everyday making decisions that could make or break a business. You are executing and implementing strategies that may or may not produce the results you desire. Did you know that […]
Create a Brand That Stands Out
Branding is the heart and soul of your small business. It is a unique identity that sets you apart from your competitors. It is more than just a logo, fonts and great graphics. Branding includes the outward appearance which includes the fun things like logos, design and fonts, but it also nurtures an internal message […]
Create A Brand Message That Attracts Your Buyers
In today’s competitive small business market attracting buyers has become increasingly complicated. If your brand message does not resonate with your target audience this can be a “make or break” for your small business. Messaging is primarily what attracts a prospective buyer. Below are essential strategies for crafting compelling brand messaging that effectively converts your […]
Episode 3: 5 Questions to Answer Before You Start a New Business
I talk to people all the time that have a business idea and they almost never actually execute the idea. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you […]
Branding vs. Marketing vs. Advertising
Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]
5 Ways to Increase Sales On Your Website
Your website is your greatest marketing asset and this is where the sale is made. As a small business owner, you know that closing the sale is crucial to your growth and success. Are you chasing your tail trying to figure out where to invest your marketing efforts to increase your sales? Did you know […]
Create Brand Loyalty With Social Media
Social media is a great way to generate brand awareness, highlight your industry and position yourself as an expert. Every small business should have an online social media today presence today. Without an online presence, business owners will miss opportunities, reduce visibility, and place your business at a complete competitive disadvantage. Consumers are constantly engaged […]
Is Email Marketing Still Effective?
With the rise of social media, influencer marketing, and other newer marketing trends, it’s natural to wonder if email marketing remains an effective tool for small businesses. Business owners wear a lot of hats and have limited time available. It’s critical to make sure the investment of time, resources and skills are allocated towards profitable […]
