5 Questions to Answer Before Starting a New Business
Entrepreneurial individuals often have a business idea that rarely is executed on. It is true that 99% of running a successful business is execution and only 1% is the idea itself. Execution is the hardest part. It requires effort, strategy, finances, marketing and sales skills. If you are the executor on fire and ready to […]
Marketing 101 for Every Business
Marketing is the action you take in your business to inform, educate and communicate your products and services to your ideal buyer. Every business should have a marketing strategy in place to increase buyer awareness and communicate the value of their products and services. It is normal to experience highs and lows in a business. […]
Branding vs. Marketing vs. Advertising
Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]
5 Ways to Increase Sales On Your Website
Your website is your greatest marketing asset and this is where the sale is made. As a small business owner, you know that closing the sale is crucial to your growth and success. Are you chasing your tail trying to figure out where to invest your marketing efforts to increase your sales? Did you know […]
What Is A Lead Generator and Why is it Important?
Lead generation is a process of attracting prospects who may be interested in your products or services and collecting their email address. The goal is to later convert the lead to a buyer. Many studies have been conducted over the years and it is safe to say that most consumers will NOT make a purchase the first […]
Is Email Marketing Still Effective?
With the rise of social media, influencer marketing, and other newer marketing trends, it’s natural to wonder if email marketing remains an effective tool for small businesses. Business owners wear a lot of hats and have limited time available. It’s critical to make sure the investment of time, resources and skills are allocated towards profitable […]
