How To Create A Compelling Offer

handing a gift with three arrows pointing in different directions

A compelling offer is so much more than a description of what you sell. A product or service offer that becomes irresistible to your potential buyers ultimately solves a problem the consumer is experiencing. People do not buy good products or services anymore, they buy solutions to their problems. Creating a compelling offer is critical […]

The Art of the Ask – Closing the Sale

Closing the sale

Closing sales requires “asking for money.” So why is selling so hard? Maybe you thought your products and services would sell themselves. It is true that you offer an amazing service. Of course your product truly is the highest quality on the market. And, your offer is the best bang for the buck. But, despite […]