Create a Brand That Stands Out
Branding is the heart and soul of your small business. It is a unique identity that sets you apart from your competitors. It is more than just a logo, fonts and great graphics. Branding includes the outward appearance which includes the fun things like logos, design and fonts, but it also nurtures an internal message […]
Create A Brand Message That Attracts Your Buyers
In today’s competitive small business market attracting buyers has become increasingly complicated. If your brand message does not resonate with your target audience this can be a “make or break” for your small business. Messaging is primarily what attracts a prospective buyer. Below are essential strategies for crafting compelling brand messaging that effectively converts your […]
Branding vs. Marketing vs. Advertising
Branding, marketing and advertising are critical initiatives to help you grow your small business. Each of these elements are a part of your overall strategy to drive traffic, increase sales and maximize profits. They ultimately work together to make big things happen in your business. However, sometimes branding, marketing and advertising are so closely connected […]
